La Interview to Sigfrido Molina in El Español published this month December marks a milestone for us. A national newspaper has recognized the strategic vision of our CEO and founder, highlighting the importance of combining agricultural tradition with technological innovation in the avocado and mango sector.
A year of consolidation and learning
In the interview, our CEO takes stock of an intense 2025 for agriculture and, in particular, for Sigfrido Fruit. This year has strengthened our position as one of the leading avocado importers in Spain and Europe. The mango season has also been particularly successful, following challenging seasons marked by drought and adverse weather conditions.
Sigfrido He emphasizes that this growth has gone hand in hand with the values that define us: superior quality, closeness to the farmer y commitment to the productwithout losing the essence that distinguishes our avocados and mangoes
The key to the future: innovation with drones and AI
One of the most significant moments of the Interview to Sigfrido Molina in El Español This is the presentation of our next big goal: incorporate drones with artificial intelligence (AI) in our fields. This technological commitment, planned for 2026, aims to make production more efficient. productive, efficient and profitabletransforming traditional agriculture into a more precise, data-driven model.
These AI-powered drones will not only allow for real-time analysis of crop conditions, but will also help detect water stress, estimate yields, and pinpoint issues that were previously only perceptible visually or empirically. It's a way to anticipate challenges in agriculture by applying cutting-edge technology.
Water, training and brand value
Another central theme in the interview was water management, a latent challenge for all Mediterranean agriculture. Although the water situation has improved in some areas, Sigfrido He emphasizes that efforts in infrastructure and irrigation efficiency cannot be relaxed, as the latter remains a decisive factor for long-term planning.
Furthermore, continuing education is emerging as a pillar for leading the transformation of the sector. As a driver of Sigfrido fruits, Sigfrido Molina emphasizes that innovation requires continuous learning, both for himself and his team, because those who do not evolve with the environment fall behind.
Finally, the interview highlights how the Brand remains a determining factor to connect with the consumer. In a market where quality is taken for granted, the brand Sigfrido It stands as synonymous with trust, consistency and a guarantee of experience in every avocado and mango that reaches the market.
A nationally recognized award
That Interview to Sigfrido Molina in El Español Having our work featured prominently in a leading national publication is a source of pride for our entire organization. It not only highlights the achievements of Sigfrido Fruit, but it also reaffirms our mission: to lead a sector in transformation, promoting both the culture of the best avocado and the use of disruptive solutions that will shape the future of agriculture.
Sigfrido Molina concludes with a look at the immediate future: an increasingly technological agriculture, based on data and predictive capabilities, capable of responding to the demands for quality and sustainability in today's market.