The presence of Sigfrido Fruit at H&T This has provided a new opportunity to further position our brand at one of the most important events on the professional calendar in Andalusia. Held in February at FYCMA, Malaga, H&T, Hospitality Innovation ShowIt has established itself as a benchmark meeting point for the hospitality, hotel, tourism, gastronomy and equipment sectors, with a clear focus on innovation, digitalization and sustainability.
In this context, participating alongside Sabor a Málaga has been especially valuable for us. Not only because it represents sharing space with other brands and products from our region, but also because it reinforces an idea we deeply believe in: that avocados can play a leading role in today's hospitality industry when backed by quality, discerning taste, and a brand that knows how to champion its product. The Sabor a Málaga organization itself confirmed its presence at H&T 2026 for the tenth consecutive year, underscoring the importance of this platform in showcasing Málaga's gastronomy and agricultural production.
A space where innovation meets the product
Discuss Sigfrido Fruit at H&T It's about visibility, but also about connecting with a rapidly evolving sector. H&T is more than just a trade fair: it's a space where trends are observed, ideas are shared, and contacts are made with professionals seeking solutions, inspiration, and products that can add real value to their businesses. The 2026 edition was held from February 2nd to 4th in Málaga and once again established the event as a key gathering for the hospitality sector and the tourism industry.
To Sigfrido Being part of this environment has been a way for us to continue championing our vision for the product. Because it's not just about being present, but about showing that behind every avocado there's a way of working based on high standards, careful selection, and a commitment to quality.
With the help of Sabor a Málaga
Our participation in this edition has had added significance thanks to our presence alongside Sabor a Málaga , a brand that has been promoting the province's agri-food products for years at major professional events. This partnership allowed us to be part of an environment where the origin, gastronomic identity, and value of local products resonated even more strongly.
At a time when the hospitality industry is increasingly seeking to differentiate itself through its products, being at a trade show like this helps us to strengthen our positioning and continue opening conversations with distributors, restaurateurs, chefs and industry professionals who understand that not all products are the same.
A showcooking event with Hacienda Alakran to tell the story of the product in a different way
One of the most special moments of our participation was the showcooking with the Hacienda Alakran team . These kinds of events are especially valuable because they allow us to showcase the product in action, within a real gastronomic setting, connecting with the public through flavor, versatility, and experience.
Watch the avocado Sigfrido Integrated into a dynamic, shared format designed for the professional hospitality environment, it was a very clear way to show that our product not only has quality, but also culinary experience, adaptability, and its own personality.
In the end, that's one of the great lessons it teaches. Sigfrido Fruit at H&TWhen a product is good, it can stand on its own, but when it is also presented in the right setting, its potential multiplies.
A presence that drives brand and future
Involvement Sigfrido Fruit at H&T This reinforces our commitment to continued steady growth within the sector. Participating in these types of events allows us to listen to the market, identify opportunities, and continue building an increasingly recognizable, solid brand that is synonymous with excellence.
We've returned from Málaga with a very positive feeling. Because of what we experienced, what we shared, and everything that these kinds of events generate on a professional and brand level. Because the future of the sector is also built this way: with innovation, with strong partnerships, and with products that truly make a difference.