On November 18th, Sigfrido Fruit and Dog-ing They revived one of those collaborations that leaves a lasting impression. The project of Dog-assisted therapy at the La Axarquía Hospital in Vélez-Málagaaimed at hospitalized children. An initiative full of sensitivity, values and social commitment that for the second time focuses on what is truly important: the emotional well-being of the youngest.
This new stage represents the continuation of a project that has already been presented at the hospital Last March. It was at an event he attended. Sigfrido Molina, CEO of Sigfrido Fruit, together with the Perruneando team and healthcare professionals from the center.
Therapy with dogs to humanize the hospital stay
The animal assisted therapies They are proving to have a very positive impact on pediatric patients. The dogs act as a powerful emotional stimulus that helps reduce anxiety, improve mood, and promote recovery. At the Hospital de La Axarquía, these sessions take place in a controlled environment with specialized professionals, always ensuring the children's safety.
Collaboration between Sigfrido Fruit and Dog-ing It allows these types of therapies to be maintained over time, offering young patients a different experience, full of excitement, smiles and moments of disconnection within the hospital environment.
A project that was born from social commitment
This is not the first time the two entities have worked together. This initiative was first launched in March and was very well received by the hospital, families, and healthcare staff. Now, with this reactivation, Sigfrido Fruit and Dog-ing They consolidate a project that goes far beyond a single action.
From Sigfrido At Fruit, corporate social responsibility is part of the brand's DNA. Investing in initiatives linked to... childhood, health and emotional well-being It's a natural way to give back to society some of what one receives every day. In this sense, collaborating with a project as humane as Perruneando fits perfectly with the company's values.
Dog-assisted therapy with real impact
Perruneando Málaga is a project specializing in dog assisted therapyPsychoeducational intervention and emotional support programs. Her team has worked for years in hospitals, schools, and with vulnerable groups, using the bond between people and animals as a therapeutic tool.
Thanks to their experience and the involvement of their professionals, the sessions at the Hospital de La Axarquía are developed with a rigorous methodology, adapted to the needs of each child and coordinated with the health personnel.
Companies with values: when collaboration makes sense
Actions like this demonstrate that brands can and should have a active role in societyThe collaboration between a company in the agri-food sector such as Sigfrido Fruit and a social project like Perruneando is an example of how commitment, when it is authentic, translates into real impact.
To Sigfrido FruitThese types of initiatives are part of a business vision based on the sustainability, closeness and commitment to peopleIt's not just about offering the best product, but also about contributing to building a more humane society.
A return filled with emotion and excitement
The resumption of dog therapy this November has been met with enormous enthusiasm by the children, their families, and the healthcare staff. For a few minutes, the hospital environment is transformed into a space for play, affection, laughter, and emotional connection.
Sigfrido Fruit and Dog-ing They thus return to the Hospital of La Axarquía reinforcing a clear message: health is also cared for through emotions, empathy and small but significant gestures that change the daily lives of those who need it most.
This project is undoubtedly an example of how collaboration between companies, social entities and healthcare centers can generate a positive, lasting and profoundly human impact.