- Coinciding with the Fruit Attraction trade fair, which is being held at IFEMA from October 8 to 10, Sigfrido Fruit presents The Best Avocado in the World, a campaign showcasing the excellent quality of the product that has been cultivated and marketed for over ten years.
- CEO Sigfrido Fruit has become a benchmark in the field of subtropical fruit production, avocado and mango
Our avocados and mangoes are already a benchmark in the subtropical fruit sector, but Sigfrido Molina, CEO of Sigfrido Fruit wanted to take another step towards celebrate the campaign in which we champion quality of the product that we have been cultivating and marketing for more than ten years: THE BEST AVOCADO IN THE WORLD.
And for that purpose, on October 7th we organized a cocktail in MadridAt the Only YOU Boutique Hotel, we invited our entire team, suppliers, friends of the brand, and members of the press. The goal: to taste our excellent product and thank everyone for their unwavering support of our brand, which is strengthening its position year after year in the fruit and vegetable sector, proudly carrying the banner of... Axarquía region of Málaga.
- Sigfrido Molina, a countryman by vocation
Although his life is in the countryside, Sigfrido He is a versatile man who has lived different lives, which have led him to his current one, dedicated entirely to agriculture. Born in Alcaucín, a small town in the Axarquía region, he has always been a man of challenges. Although he studied teaching, he soon realized that his restless spirit and initiative wouldn't allow him to stay confined to a school classroom. And so, his rural culture, instilled by his parents who were farmers, brought him back to the land.
'Starting a business in the countryside is not easy, especially when the trend is more towards developing the tourism business, but I am very proud to generate industry, economy and jobs in my land, thus preventing the depopulation of the villages of the upper Axarquía.'
He believed so much in his project that his company endorsed with his own name'Call me pretentious or crazy, if you want. I named my company after myself, for better or for worse. I've always thought it best to support it with my name. And since everything has worked out, it's a source of pride that it bears my name, and also my father's, and now my son's as well.'
The next challenge for this restless man is internationalizationa process in which we are already immersed and which has been developing since its origins. Currently, Sigfrido Fruit is present in the best national and international agri-food fairsFruit Attraction at IFEMA-Madrid and Fruit Logistica in Germany are the most important trade fairs right now, and we are committed to providing the highest quality products and services. This year, we are also attending with our own stand to welcome new and returning clients. It's an effort we gladly undertake because it's the best way to position ourselves with the appropriate space.
The trajectory of Sigfrido Fruit: more than 10 years of effort towards innovation and development
Of Sigfrido Fruit is the story of a company that started in 2013 from a rented warehouse. Five years later, we built our own packaging plant and We now produce more than 6,5 million kilos of fruit in our own facilities and state-of-the-artIn fact, we installed it a couple of years ago. Latest technology in ripening and preservation systems, to ensure at all times maximum compliance with the cold chain and traceability.
Furthermore, in Sigfrido At Fruit, we are already fully immersed in our new packing plant in Vélez-Málaga. This expansion was more than necessary, because we have grown significantly as a producer and marketer of avocados and mangoes, cultivating and purchasing produce from the farmers from Malaga, Cadiz, Huelva and the Valencian Communitygenerating employment, business and brand image.
Furthermore, in our pursuit of excellence, we installed our own a couple of years ago photovoltaic plant for industrial self-consumption, and five more in different avocado and mango plantations. A commitment that strengthens our path towards sustainability, and that allows us directly transform sunlight into electricity.